BS Mass Communication

BS Mass Communication

Starts in:        Fall Semester

Duration:       4 years

Session:        Morning

Admission Requirement

  • Intermediate or equivalent qualification
  • 20 additional marks will be given for any of the following subjects studied as elective: Economics, Psychology, Sociology, Political Science, History, English (literature), Urdu (literature), Gender/ Women Studies.
  • Open merit

Scheme of Study

Semester-I

  • English I
  • Islamic Studies
  • Introduction to Mass Communication
  • Computer Skills for Mass Communication
  • Introduction to Sociology
  • Introduction to Political Science

Semester-II

  • English II
  • Pakistan Studies
  • Contemporary World Media
  • Introduction to Statistics
  • Introduction to Economics
  • Introduction to International Relations

Semester-III

  • English III
  • Mass Media in Pakistan Broadcast Journalism
  • Statistics cum Mathematics
  • Introduction to Psychology
  • Criminology

Semester-IV

  • English IV
  • National & International Affairs
  • News Reporting & Writing
  • Writing Workshop
  • Gender Studies
  • Introduction to Human Rights

Semester-V

  • Sub Editing & Page Designing (T&P)
  • Media in SAARC Countries
  • Online Journalism
  • Theories of Communication I
  • Feature, Column & Editorial Writing (T&P)
  • Development Communication

Semester-VI

  • Media Seminar
  • Theories of Communication II
  • Introduction to Advertising and Public Relations
  • Media Laws & Ethics
  • Social Psychology
  • Community Journalism

Semester-VII

  • Research Methods
  • Course from Specialization
  • Course from Specialization
  • International Communication
  • Research Report*/ Project

Semester-VIII

  • Specialized Journalism –Health, Education, Psychology, Environment, Women & Media, Labor, Regional Media, Sports, Rural Journalism (Out of these subjects, one can be offered on the availability of  teacher )
  • Course from Specialization
  • Course from Specialization
  • Internship
  • Research Report*/ Project

Specialization Courses Group-A (Print Media)

  • Advanced Reporting
  • Newspaper Production  Advanced Sub Editing
  • Magazine & Book Production

Group-B (Electronic Media)

  • Radio News Reporting & Production
  • Television News Reporting & Production
  • Radio Program Production
  • Television Program Production

Group-C (Advertising and Public Relations)

  • Advertising I
  • Public Relations I
  • Advertising II
  • Public Relations II

Group-D (Organizational Communication)

  • Organizations & Organizational Behavior
  • Business & Marketing Communication
  • Business Writing
  • Managerial Communication